The reason some people achieve their wildest dreams while the majority don’t, entreats Grant Cardone in The 10X Rule: The Only Difference Between Success and Failure (2009), ‘is not that more successful people are more gifted or work harder but that successful people have a greater sense of mission and purpose.
What Does “Be on a Mission” Mean?
Cardone’s philosophy is unmistakable – high achievers don’t ‘work’ at jobs. They’re on ‘missions’. The unsuccessful describe their work as something they do ‘buy groceries’, while successful people in their mission approach every task as something ‘important and worthy of doing’, something that matters ‘to the bigger picture’.
If you are on a mission, then you treat every single phone call, every single email, every single meeting and every single piece of work with that sense of fervour – the sense that what you are doing really matters. Until you are on a mission, your work will not often feel satisfying, and it will never rise much above the level of it’s-just-a-job-be-grateful-you-have-one.
The Mission Behind “The Most Powerful Book I’ve Ever Read”
I felt a resonance with this idea. It helped me transform the way I managed my website, ‘The Most Powerful Book I’ve Ever Read’. The work was to spread the remarkable, life-changing principles of The 10X Rule to the widest audience.
Why?
Because I truly believe it will change your life. 10X isn’t a platitude or the latest fad in the self-improvement industry. It’s a mindset and a way of life. It challenges you to think big and act bigger to achieve success. Once you start living by the 10X Rule, you’ll begin viewing the world through a prism where you thrive by being bold – instead of living like a mere survivor.
Transforming Tasks into Mission-Driven Actions
For example, while my site is the place where I do the work, keeping this site going is not all about writing posts or putting together web pages. Whenever I write ‘something’, it’s intended to take hold of someone… to infect them with faith… with desire… with determination to take massive action or leap out in the moment.
When I write about Cardone’s 10X principles, such as being mission-driven, I don’t merely report the facts. I paint mental pictures and provide tools for people to transform their lives. And that’s what I do every day: from outlining new pieces, to strategising over SEO, everything is done in the spirit of the 10X philosophy: I’m making the world a better place.
How Can You Harness This Powerful Habit?
- Clarify What You Want to Accomplish – Think about the biggest thing you could do to meet that goal. Your mission is bigger than you. It involves helping others.
- Put Passion into Everything You Do: If you do what you love, you will deliver your best work in everything you do. If you see what you are doing as meaningful, your work will carry that meaning.
- Think Big, Act Bigger — Because, as Cardone says, ‘Think big, act bigger’. Think in terms of doing things on a mammoth scale. Make day-to-day activity aspire to these mammoth goals.
- Stay Obsessed – Keep your mission in the center of your vision. Stay focused, committed. Do not let up! This is obsession – and it is the fuel that propels your vision.3.
Join the Mission – A Call to Action
If you’re tired of being a worker bee and you want to change the way you think and act about work and life, read The 10X Rule. This is not a book, it’s a manifesto for living life, multiplied by 10.
Buy it today. The odds are that you will be much happier afterwards – and not simply for your own sake, but because you will be better company for everyone around you: a happier and more productive society, one smile at a time. 🙂
Let’s embark on this mission together. Make your life, your work and your priorities matter. Get on a mission, and notice how the world changes around you.
Until next time, keep pushing the boundaries and living life 10X!
